Howitt Road Content works with clients to craft content strategies and execute comprehensive,
compelling and effective communication programs.
We ensure that our clients are able to publish top quality content that delivers brands to their target audience as regularly as the market demands.
Our primary concern is content that inspires and delivers.
“48% of B2C marketers and 42% of B2B marketers now publish more than once a week.” – Content Marketing Institute, 2015 Survey
Defining, modeling and formulating the message opens up an infinite realm of ideas and ensures high quality results.
Howitt Road conducts an ongoing process of articulation.
Leading our clients through an established methodology, we unearth a series of targets and brand qualities key to a successful content strategy.
Frameworks provides context, scope and predicted results enabling our content plans to quickly become an intrinsic part of marketing objectives.
Exploring practises from word of mouth to ‘spoke and wheel’, Howitt Road Content will find or create a model to guide strategies and forecast results.
Concepts quickly become headlines.
We apply a streamline, newsroom approach to content creation. Our network of highly skilled and established journalists, photographers and designers provide content that is economical and efficient.
At Howitt Road Content, we understand that high quality content must deliver to have a sustained and valuable place in the marketing mix.
We employ a variety of tactics, both new and established to demonstrate results. Metrics are a part of any strategy or campaign from the start.
Doing things differently requires fresh thinking and a variety of backgrounds.
If you are interested in joining the team, please send your CV.
Always include any portfolio items and examples of your work.
“Having a documented content strategy nearly doubles the chances that you’re successfully tracking ROI”. – Content Marketing Institute; 2015 Survey
Who should content aim to reach; an audience or a customer? Well, who’s asking?
The classical ‘publisher’ should quickly answer audience. Having started my career in newspapers, I love a good and healthy ‘circulation’. For brands seeking to harness content as a marketing tool, the end play is sales. Therefore, for content marketing the quest is for customers and a strong focus on metrics is pretty much the only way to ensure success. Continue Reading..
Content is not new for most organisations anymore. It isn’t the shiny new tool that it once was. There are plenty of companies who jumped to it, producing content with eager and genuine enthusiasm but after a year they asked the question ‘has this worked’ and whatever the benchmark was for ‘worked’, they hadn’t met it. Content with all its promise had failed.
In a recent webinar by the Content Marketing Institute on Top Content Trends for 2016, they describe a new challenge for content marketers called ‘The Big Push Back’. This phrase refers to the above scenario where companies have tried and failed. Apparently we will hear more and more stories like this but frankly, I feel that I have already heard my fair share and it is certainly true that once burned, twice shy.Continue Reading..
As a ‘content marketer’ I often hear that I’m part of an emerging trend. Or a vague movement or a flash in the pan. It depends on who is speaking. I’ve never been trendy so I’m always flattered. However, I’m afraid that despite popular opinion, I’m not trendy and content marketing isn’t new. I think the industry might be suffering from a simple case of misclassification.
Social Media Today (SMT) did something fun with some statistics they received from a study by Smart Insights and Get Response. SMT made an infographic of ‘Email Marketing Excellence’ based on results from the Smart Insights/Get Response survey of 1800+ email marketing. Continue Reading..
For general or business inquiries, please use the contact form below.