As a ‘content marketer’ I often hear that I’m part of an emerging trend. Or a vague movement or a flash in the pan. It depends on who is speaking. I’ve never been trendy so I’m always flattered. However, I’m afraid that despite popular opinion, I’m not trendy and content marketing isn’t new. I think the industry might be suffering from a simple case of misclassification.

Social Media Today (SMT) did something fun with some statistics they received from a study by Smart Insights and Get Response. SMT made an infographic of ‘Email Marketing Excellence’ based on results from the Smart Insights/Get Response survey of 1800+ email marketing. Continue Reading..